The competition in just about every sector only continues to grow with the passing time. It is essential for businesses to continually find new ways to stand out to be more visible, enhance brand awareness, engage with the target audience, and get an edge over the competitors. As per the recent study, businesses have just about 8 seconds to impress their prospects and grab attention. The increasing competition means the businesses have to be on their toe perpetually to attract consumers’ attention and gain trust.
When it comes to grabbing people’s attention – colorful, vibrant, and impactful imagery plays a crucial role. Why? Because humans are naturally inclined towards appealing pictures due to how our brains are wired. Visual processing is one of our brain’s core functions, and businesses can use this to their advantage. How? By using colorful, impactful, descriptive, and appealing pictures in their online and offline properties, including website, social media, billboards, print materials, flyers, catalogs, etc.
Business photography is a domain in itself and its best left to professionals. No matter how great your smartphone’s camera may be, it cannot match or offer results offered by professional photographers. When you post amateur and poor-quality photographs on your website, social media, and other online/offline venues, it does more harm than good. Photography is an art, and having an excellent collection of imagery on your business website and materials is a great opportunity to make an impression. Don’t lose this opportunity and hire a professional photographer to do the job, and you’ll notice the positive difference almost immediately. Let us delve deeper into the benefits of professional photography for small businesses to understand better –
Showcase Your Products – Illustratively and Appealingly
When you buy something online, have you ever noticed the quality of the products’ photographs greatly impacts your purchasing decision? If you’re selling products online, product photos must be professionally taken and edited to appeal the prospective buyers visually. Moreover, with professional photography, you’ll look more well-established, committed to better user experience, and be in a better position to challenge bigger competitors in the market. Great product pictures in all your online properties and offline print materials would attract more customers, create brand awareness, and help you achieve your revenue goals more easily.
If you’re selling services, it might be a challenge to portray what’s on the table. However, professional product photography can help by clicking pictures of customers posted alongside their testimonials or showcasing photos of services in action. Your website can also have a separate gallery of photographs showcasing products, services being rendered, your establishment, and more. It creates a sense of connection and authenticity, which improves customer engagement and leaves a positive impression that translates into more sales.
Showcase Your Personality in a Personalized Manner
Stock photos often come close to what you want to portray but lack the personalized touch. It is where the need for professional photography comes into play as it is “You” showing exactly what you want – whether it is your products, services, or brand. It reflects your brand’s image, company’s personality, and commitment to never cutting corners. Authentic photos represent your commitment towards your customers and your business, which helps gain the trust of end-users and enhances your business’s credibility in the market.
A professional photographer should be hired to take your team members’ headshots for your business website’s About Us Page. Get creative to stand out, and a professional photographer can help you with inputs on what can be done to achieve that. Authentic and professionally taken photographs can be shared online on various social media platforms to gain traction in your niche, appeal to your audience, and leave a lasting impression.
Get The Word Out Impressively!
Authentic and original photos help in developing popular brand image and gain publicity. Once the business has a steady flow of photographs, it should be shared with reporters, bloggers, PR networks, print media, online media, etc., to help establish you as a frontrunner in the industry. When a reporter or blogger writes about you, supply them with your professionally taken business photographs to help spread the word out in a positive light.
Also, businesses should never shy away from hiring professional photographers when organizing events, such as seminars, business summits, conferences, galas, business retreats, etc. It helps in having enough company-related photographs that can be used from time to time on social media and other online/offline materials. It makes a huge difference in developing a positive brand image in the long-term.
Get An Edge Over Competitors
You must have heard it a thousand times that “If you’ve got it, flaunt it.” So, if you’ve got a beautiful office, highly recognizable company employees, or a popular range of products and services, don’t hesitate to show it off! A professional photographer would help you take business-related photographs that stand out from the crowd and develop a unique niche for yourself. The business photographs back your marketing efforts and ensure the end-users remember you.
If you keep doing the same thing and expect different results, you’re fooling yourself and wasting your time. Investing in professional photography may not seem worthy for small businesses, but it is actually the secret sauce bigger businesses don’t want smaller businesses to know about. It gets results and professionally portrays your business – the way you want to be interpreted among your target audience. It helps you even out the otherwise not-so-level-playing-field and increases your chances to attract more leads, customers, sales, and drives more traffic and visibility to your website.
However, don’t forget to hire a professional photographer with a proven track record, experience, and an extensive portfolio to prove it.